Metrics for Genetic Genealogy Ireland

This Genetic Genealogy Ireland website came into existence in July 2013 and over the course of these past 3 years it has attracted quite a bit of traffic. Below is a break down of the metrics associated with this website and the associated Genetic Genealogy Ireland YouTube Channel. Both sets of metrics use Google Analytics.

How much traffic is the website getting?

So far, the website has been viewed more than 130,000 times. Because the Genetic Genealogy Ireland conference occurs each October, the highest volume of traffic to the website occurs in the few months prior to this time. This is also the time when most of the blog posts are posted. October is the peak month for traffic with 6000 views in October 2013, 13,000 in October 2014 and 10,000 in October 2015. But even during its quiet time, the blog attracts about 100 views each day.

Website traffic since inception

Who is the audience for Genetic Genealogy Ireland?

Not surprisingly, the country with the most views is the United States, with over 60,000 hits. There are an estimated 35 million people of Irish descent in the US - that's 5.5 times greater than the number of people living in Ireland today. [1]

Ireland is the country with the second highest number of views, so clearly the website is reaching both Local Irish and Diaspora Irish.

The UK comes in third with 13,000 views. And again, this comes as no surprise given that up to 25% of the population are thought to have Irish ancestry. [1] That's about 15 million people. 

The big surprise in the country list is Russia, which comes in fourth place, and to an extent France as well, which is placed fifth. Why the Russians are interested in Irish genealogy I don't know, but all I can say is "Radushnyye, tovarishchi! Vse zhelayushchiye" (and hope that Google translator is working properly). And while I'm at it, I might as well add "Bienvenue à tout le mode!" Maybe there are a lot of recent Irish emigrants in Russia and France. The same reasoning may apply to Germany and Ukraine, and even South Korea (placed 7th, 8th & 10th respectively).

Canada is in 6th place with 4500 views. The Irish diaspora in Canada was just over 4.5 million in 2011 or roughly 14% of the total Canadian population.  And Australia is in 9th place with 2400 views. Over 2 million people in Australia (>10% of the total population in 2011) said they were of Irish descent. [1]

So, the appearance (and rank order) of the English-speaking countries in the list comes as no surprise, but it is the popularity of the website in the non-English-speaking countries that gives one pause for thought. Maybe the Irish diaspora is more widespread in these countries than "official figures" might suggest. Either way, it is clear that the Genetic Genealogy Ireland website is reaching a substantial international audience.

Ireland's diaspora ratio (US population vs home country population) is greater than that of other countries [1]

How do people arrive at the website?

Most of the referrals to the website come from Facebook. As each new blog post is issued, announcements of its publication are made on a variety of different Facebook pages, including the associated Genetic Genealogy Ireland Facebook group (current membership 2600). This is the main form of active promotion of the website and its blog posts. The four main Facebook sources account for over 16,000 referrals.

The second greatest source of referrals is Google (>10,000 in total), the website itself (2700) and the Back to Our Past website (1000) where there are links to the GGI website and the schedule of DNA Lectures.

What are the most popular Pages & Posts?

Next to my own Speaker Profile page (I knew I wasn't being paranoid), the most popular post relates to the Free DNA Tests. Yes, people will always like free things, even me. Only yesterday I got some free cat food - "Buy One, Get Two Free" - I couldn't resist! Now I need to buy a cat.

Another popular post was an analysis of the type of customer who bought DNA kits at Back to Our Past 2013 in comparison to those at Who Do You Think You Are 2014. And the announcement of the DNA Lecture schedule for each year understandably attracts a lot of traffic. We need to bear in mind that some post have been up for much longer than others so these figures will be skewed.

In terms of Pages (the more static parts of the website), again Free DNA Tests was the most popular, accounting for about 50% of the views in this section. Other popular Pages were the short guide to Finding Your Irish Ancestors and Which DNA Test is Best for You?

Let's turn our attention now to the Genetic Genealogy Ireland YouTube Channel and examine the metrics there.

How much traffic is the YouTube Channel getting?

The YouTube Channel consists of 14 videos from the 2013 conference, 17 videos from the 2014 conference, and 14 from the 2015 conference. Altogether, the channel has been viewed over 49,000 times for a total of almost 586,000 minutes. That translates into 1 year and 41 days of continuous viewing.

Viewing has tended to peak immediately after the October conference as the new videos are uploaded to the Channel and people who have not been able to attend the conference in person can view them for free in the comfort of their own homes. Interestingly, for the rest of the year, until the next conference, the average daily viewing time was about 2-3 hours in 2014, 8-10 hours daily in 2015, and 18-20 hours daily in 2016 (thus far), so the channel is clearly growing in popularity as more videos are being added and news of its presence spreads.

The YouTube Channel has 356 Likes, 123 Comments, 212 Shares, and the videos were added to viewer's playlists 770 times since October 2014. It's popular!

Most of the videos (85%) are watched directly on the YouTube website, but 15% of them are viewed on other websites where they have been embedded. Most people watch the videos on their computer (71%), 13% watch them on a tablet (like an iPad), 8% watch them on their phone, and 6% watch them on their TV.

Who is the audience for the YouTube Channel?

Well the first thing to note about the audience figures is that Russia does not even feature and France is 9th. Not a bad placing for France, but why was the GGI website so popular in Russia but not the GGI YouTube channel? I think there may have been a Russian robot somewhere climbing over the webpages, but for what purpose I do not know. In fact, I seem to remember some strange traffic from Russia back in 2014.

(click to enlarge)

The US accounts for the majority of the audience with a whopping 64% of minutes watched. This is followed by the UK (10%), Ireland (with a decent 7.9%), and then Canada, Australia, and New Zealand. If these viewing figures are expressed as a ratio to the population of each of the countries [2] we get the following (which can be regarded as a kind of Country Penetration metric):

• US ...     64/324 =  0.20
• UK ...    10/65 =    0.15
• IRL ...   7.9/4.7 =  1.68
• CAN ... 7.8/36 =   0.22
• AUS ... 4.7/24 =   0.20
• NZ ...    1.0/4.5 =  0.22

This changes the order of the countries and gives us an idea of how popular the videos are in each country. With this new metric, Ireland comes first, followed by the next 4 countries in almost joint second place (Canada, New Zealand, US & Australia). The UK comes in 6th place which is a bit surprising, all the moreso when one considers that the population of Northern Ireland is probably included in the viewing figures for the UK (it's difficult to be certain of this).

What isn't a surprise is that English-speaking countries are in the first 6 positions, but these are followed by Germany, Sweden, France and Mexico, so there is still evidence of a reach into non-Anglophone countries. And this suggests that there is a customer need and desire for video presentations on genetic genealogy in general (as well as, perhaps, Irish genetic genealogy in particular) and that this need extends far beyond the normal bounds of what one might expect. Either way, it is very encouraging to see that the videos from Genetic Genealogy Ireland are helping to fill that educational gap and satisfy that customer need.

What are the demographics of the YouTube audience?

Even though genealogy is predominantly a female pastime (a hobby practiced by woman of a certain age?) there is a preponderance of men watching the videos. Maybe women like to pick up a book, and men prefer to plonk down in front of a screen ... hmph! Typical! This gender difference is more pronounced in certain countries, such as Ireland, Sweden, Germany & the Netherlands where the percentage of male viewers is 73%, 78%, 91% and 93% respectively.

There is a much greater proportion of younger men than younger women watching the videos. In fact, 15% of viewers are under the age of 35, and there are even a few teenagers in there too. It's nice to see there is growing interest in genealogy from a younger audience - we are encouraging the genealogists of tomorrow!

What are the most popular videos?

I know ... this is the moment you have all been waiting for. Well, I need to temper your expectations. We have to bear in mind that some of the videos have been up for 2.25 years, others for 1.25 years, and the last batch for only 0.25 years (if that), so this will have an obvious effect on viewing figures. Ideally, we should divide the viewing numbers by the time they have been up on YouTube to make it an even playing field (so to speak).

So for what they're worth, here are the videos that currently have the most views. There are no Oscars or Golden Globes here - everyone's a winner.

(click to enlarge)

Conclusions

Genetic Genealogy Ireland has certainly surpassed my expectations since it was set up 3 years ago. I thank the day that Derrell Oakley Teat emailed me and said "Let's ask FamilyTreeDNA to sponsor a stand at Back to Our Past so we can sell DNA kits in Dublin!" If it wasn't for Derrell's idea, none of this would have come to pass. 

But it did. And now we have a great conference, with excellent topics and speakers, that champions genetic genealogy, particularly among those with Irish ancestry, and that we can share with the rest of the world by making full use of the internet and social media. And from the above metrics, it is evident that GGI has a reach that extends to both Local Irish and Diaspora Irish alike, wherever in the world they may be.

Maurice Gleeson

February 2016

References:

1. Ireland's Diaspora Policy. Dept of Foreign Affairs & Trade. March 2015.
Available at https://www.dfa.ie/media/globalirish/global-irish-irelands-diaspora-policy.pdf 

2. Countries in the world by population (2016).
Available at http://www.worldometers.info/world-population/population-by-country/

Free DNA Tests at Back to Our Past

If your surname is on the list below, you may qualify for a Free Y-DNA test at Back to Our Past 2015. Check the relevant surname on the ISOGG WIki's Free DNA Tests page to see a full description of the offer. If you think you do qualify either contact the Administrator of the project in question or ask at the FTDNA stand at Back to Our Past (RDS, Dublin, Oct 9-11 2015).

ATHEY/ATHY - BARRETT - BARRY*- BARTLETT - BARTON- BONNELL - BOLT - BONNELL BOONE - BOWES - BRACEY - BROOKS - BREWERTON - BROOKSHAW - BUNCH - BURTON - CAIRD - CALHOUN - CALLAWAY - CARPENTER - CASSIDY* - CECIL - CISSELL - CHICHESTER - CHOATE CLOUD - COLDWELL - COLLINS - COLTON - CORBY - CORSON - COURTNEY - COVERLY* (<-FF) CRUMLEY - CRUSE/CRUISE/CRUWYS - CURD - DALTON - DANKO - DAVENPORT - DAW - DEVINE  - DEWBERRY - DIMOND - DOOLIN/DULING - DUNBAR - DUNCAN - DUNN - DURKIN - EASTMAN ELDER - FAMILTON - FARR - FARRIS - FAVELL - FITZGERALD - FLEMING* - FLOWERS - FOAD - FOX - FRAME/FREAME/FREMAULT - FRANKLIN - FRASER/FRAZER - FULLER - GAINES GILLESPIE - GLADSTONE - GOUGH/GOFF/MCGOUGH - GRAVES/GREAVES/GRIEVES - GUFFEY HAM - HEATON - HENDRICKS - HICKSON - HOLLISTER - HUDSON - HUNTSMAN - JOHNSTON  -KELSO - KEMP - KENNEDY - KENT - KIDD - KNOWLES/NOLES - LE GALL/ARGALL/KERGALL LAND - LAUGHLIN - LAY - LAWLESS - LITTLE - LLOYD - LOCKWOOD - LYON(S) - MacFARLANE MACHULA - MAGELLAN - MARKHAM - MAYNARD - McANALLY - McCALLUM/MALCOLM  - McCOMB - McCONNOCHIE - McELREA - McKINNEY - McLAREN - MEACHAM - MEAGHER/MAHER MEATES/MATES/MYATT - MEGAW/McGAW - MERCER - MILLIGAN - MONAGHAN/MONAHAN MORRISSEY - MUGFORD/MUDFORD/MUTFORD - MULVIHILL - MURTISHAW/MOTTERSHAW NANCE - NEIL/NEAL/NEALE - NIEDZIALKOWSKI - NORTHRIDGE - O'TOOLE - OGAN - OWSTON/OUSTON - PAGE - PARK/E/S - PARKER - PARRY - PASK - PERKINS PERRY - PHILLIPS PICTON - PIKE - PITTMAN - PITTS - POSEY - PRATT - PROCTOR - PRY - RATHBONE RAE/RAY/WRAY - RAYBURN - REANEY - REAMS/REAMES - REANEY - REID - RICKETTS - RIDDLE/RIDDELL/RUDDELL - ROACH - ROBERTSON - ROWE- RUCKER - SCREWS* - SCOTT SHADDOCK - SISKRON - SMOTHERS/SMITHERS - SOUTHWOOD/SOUTHARD - SPIERING - SPEARMAN -SPRINGFIELD - SPURLOCK/SPIRLOCK STANFIELD - STERRY - STILES - STOALABARGER STOKES - STROUD/STRODE - SWANN - TALLEY - TAYLOR - TEDFORD/TELFORD/TELFER THOMPSON/THOMSON - THROOP - TRIPP - TROUT - TRUITE - URIDGE/EURIDGE - WALKER - WALLACE - ARTHEN/WATHEN - WATSON - WHEATON - WHITE - WILEY - WILLING - WITHROW - WORDEN – WRIGHT

Low Cost DNA Tests at GGI2015

FTDNA is offering DNA Tests at special low prices for BTOP

Not only are FamilyTreeDNA sponsoring this years DNA Lectures (as they have done for the past two years), but they are also offering specially low prices for their DNA tests at Back to Our Past  And for anyone who swabs at the event, you won't need to pay shipping costs either (usually 8.85 euro), so it is a double saving.

Here are the special offers at this year's event:

• Family Finder (atDNA)   79 euro*    ($88, usual price $99)
• Y-DNA-37    116 euro*    ($129, usual price $169)
• Y-DNA-67    214 euro*    ($238, usual price ($268)
• Full Mitochondrial Sequence    152 euro*    ($169, usual price $199)
• The Big Y   438 euro*    ($488.75, usual price $575)
• FTDNA are also offering a 15% discount off any upgrade, so if you are thinking of upgrading from Y-DNA-37 to Y-DNA-67, now would be a perfect chance to do so.

*euro prices are approximate due to fluctuating exchange rates. Customers will be charged in US dollars.

Currently the cheapest atDNA test on the market?

The Comprehensive GGI2015 DNA Lecture Schedule

Here is the finalised DNA Lecture schedule for Genetic Genealogy Ireland 2015. You can also find it on the Back to Our Past website here.

There's only 3 weeks to go before we launch into the third year of DNA Lectures at Back to Our Past. There are several changes to this year's event that make it different from previous years. First of all, the event is a week earlier in the calendar than usual. This is to accommodate the quarter finals of the Rugby World Cup because there is a real chance that Ireland will be in the quarter finals. As a result Back to Our Past will take place on Friday to Sunday October 9th to 11th.

This year the event moves to a different hall within the RDS complex. The new venue, the Serpentine Hall, is now entirely dedicated to genealogy. Previously we shared the hall with the Over 50's Show and the Coin & Stamp Fair, and while they will still be around, this year we have an entire hall devoted to genealogy. You can see the floorpan below.

FamilyTreeDNA are once again kindly sponsoring the DNA Lectures and they will have a stand at the event, this year all along the North wall of the hall. This gives us a lot more display room than previously and we will be having a poster display area highlighting the work of Project Administrators, made possible by the wonderful infrastructure tat FamilyTreeDNA have created for us. So if you have a poster about your project, get it to us before October 9th and we will put it up for you (space permitting).

Another major change is that this year the DNA Lectures assume an even bigger importance than in previous years. For the last two years, the DNA Lectures represented one third of all the available lectures at the BTOP event, this year they represent 50%. This means larger audiences for genetic genealogy than previously and hopefully more people DNA-testing. We have a whole new set of speakers this year offering a wonderful array of presentations. You can read about each day in turn here:

• Day 1 - Friday October 9th 2015 (11.30 - 19.00)
• Day 2 - Saturday October 10th 2015 (11.00 - 19.00)
• Day 3 - Sunday October 11th (11.00 - 19.00)

Last year's event was a great success and videos of many of the presentations have been viewed on the dedicated GGI YouTube Channel by almost 9000 people for about 100,000 minutes (that's over 67 days). So this 3-day event has already left quite a legacy. Once again, as many as the lectures as possible will be uploaded to the GGI YouTube Channel and made available for free to the international genetic genealogy community. There aren't many genetic genealogy conferences and having the YouTube Channel ensures that the value of the GGI2015 presentations travels much further than the actual conference itself.

And here is the schedule.

Wishing everyone a fabulous time at GGI2015 and Back to Our Past!

	FRIDAY 9th October 2015	Opens at 11.30
	Lecture summary	Speaker details
12.30 YMA	Which DNA Test is best for you? Y-DNA traces your father's father's father's line, mitochondrial DNA traces your mother's mother's mother's line, and autosomal DNA traces everything in between. With the help of practical examples of how DNA solved mysteries related to the Spearin family of Limerick, the bones of Richard III, and a Wedding Memento from the Australian desert, you can decide which test is best suited to solve your own individual genealogical conundrums.	Dr Maurice Gleeson, ISOGG Maurice is a psychiatrist, a pharmaceutical physician, & a genetic genealogist. He did his first DNA test in 2008 and since then has used DNA to good effect in his own family tree research. He is now Project Administrator for the Spearin, Farrell, and Gleason Surname Projects and runs several special interest projects. Maurice organises Genetic Genealogy Ireland and speaks about DNA and genealogy at international and national meetings.
13.30 A	Getting the most out of your autosomal DNA results Are you considering an autosomal DNA test or have you tested and are wondering how it can help your genealogy research?  The atDNA test is the most exciting and popular test as both males and females can match, and it covers multiple lines of your pedigree chart. Understand how atDNA is inherited, including the X-chromosome which differs for each gender. Learn how to obtain maximum results from your test. Discover how to find common ancestors you share with matches. A handout is available. Emily's book Genetic Genealogy: The Basics and Beyond is for sale. Free draw for the e-book version during her presentation for two winners.	Emily Aulicino, ISOGG Emily, a retired teacher with a Master's degree and an avid genealogist since 1970, travels nationally and internationally for her family research and to speak on genetic genealogy. She has been interviewed in various newspapers, on blog radio programs, on local television, teaches classes on writing childhood memories and family stories, writes two blogs, and has the Ogan one-name study. She recently published a book on genetic genealogy for beginners entitled Genetic Genealogy: The Basics and Beyond which is available at the conference.
14. 30 YMA	Understanding DNA in the News This lecture will discuss the different regimes of DNA testing (paternity, CODIS, MtDNA, Y-STR, Y-SNP, medical genes, etc.) and how they are reported or misreported in the news.  This talk will help you understand the application of each type of DNA test, of which genetic genealogy is just one application.	Brad Larkin, SurnameDNA Journal As a boy in the 1970s I was inspired by watching Alex Haley's television series, "Roots".  I thought, "If Alex Haley can do it, why can't I do it too?"  I am now editor of the SurnameDNA Journal, founder of GeneticHomeland.com, a DNA Project Administrator, and a member of ISOGG and the Southern Californian Genealogical Society.
15.30 YMA	Irish Origins Revisited The lecture will use Prof Mallory's book The Origins of the Irish as a springboard for examining the possible ways that archaeologists might identify the arrival of Celtic-speakers in Ireland and the formation of an Irish ethnic identity.	Prof J P Mallory, Queen's University Belfast Professor of Prehistoric Archaeology (Emeritus) at Queen's University Belfast specializing in Irish prehistory, the archaeology of the Eurasian steppe, and the integration of linguistic and archaeological evidence. He is the author of The Origins of the Irish, In Search of the Indo-Europeans, and joint author of The Archaeology of Ulster, Excavations on Donegore Hill, The Tarim Mummies, and The Oxford Introduction to Proto-Indo-European and the Indo-European World, and The Encyclopedia of Indo-European Culture.
16.30 Y	The Munster Irish DNA Project - An Update Two Years On & An Explosion of SNPs The Munster Irish is a project that explores the genetic signatures of the men of the south of Ireland, the relationships that exist between the various Munster surnames, and whether the DNA evidence refutes or confirms the ancient genealogies of Munster. Much has happened since the initial findings of this project were presented 2 years ago, and Finbar and Elizabeth will be giving us a first glimpse of how SNP-testing has introduced a whole new interpretation of the genetic legacy of the Men of Munster.	Finbar O Mahony, ISOGG Administrator of several DNA projects - the O Mahony yDNA project, and the Moriarty and Hartnett yDNA projects; Co-administrator of the Munster Irish project. Elizabeth O'Donohue Ross, ISOGG Group Administrator of The O'Donoghue Society Y-DNA Project since April 2005, founder of the Munster Irish DNA Project with Nigel McCarthy and Finbar O Mahony in Jan 2012, contributor to the Kerry Archaeological and Historical Society Kerry Magazine and Journal and The O'Donoghue Society Journal, and occasional wolfhound breeder.
17.30 YMA	The Best Bones, Ancient Genomics, & Transitions in European Prehistory High throughput sequencing technologies have rescued the field of ancient DNA from the cul de sac of haplotype typology and, in the main, from the problem of contamination. The challenges now are in taking the steps towards efficient and affordable whole genome coverage, particularly as sampling is destructive and may not be repeatable. Data from human aDNA projects will be discussed. Particularly, bone choice and subsampling of specific bones are key, imputation may also be used to bootstrap up lower coverage genomes for genotypes that can be used in the most sensitive analyses of relationship.  European aDNA informs on the genetic changes that may be associated with the archaeological transitions through prehistory.	Prof Dan Bradley, Trinity College Dublin Professor of Population Genetics, TCD. Member of the International Society of Animal Genetics, & the Royal Irish Academy. Five times juror in the European Contest for Young Scientists. Fellow of Trinity College Dublin. Personal Chair in the Smurfit Institute of Genetics, Trinity College Dublin, and has written or co-authored over 110 publications including in premier journals (e.g. Science, PNAS, Nature). Of particular relevance to Irish genetic genealogy is his research related to Niall of the Nine Hostages.
19.00		Closes at 7pm

	SATURDAY  10th October 2015	Opens at 11.00
	Lecture summary	Speaker details
11.30 YMA	DNA for Beginners DNA testing is a useful tool which can be used as a complement to traditional family history research and can sometimes provide insights that are not available from the paper trail alone. The cost has dropped dramatically in the last few years and DNA testing is now affordable for everyone. Debbie will look at the three main tests that can be used for genealogical research - autosomal DNA testing, Y-chromosome DNA testing, and mitochondrial DNA testing. She will explain what these tests can and can't tell you, and will provide practical examples of how to use the tests based on her own research	Debbie Kennett, University College London Debbie is an avid genealogist who has been researching her family tree for over a decade. She has written two books for the History Press: DNA and Social Networking (2011) and The Surnames Handbook (2012). Debbie is an Honorary Research Associate in the Department of Genetics, Evolution and Environment at University College London. She is a member of ISOGG and the co-founder of the ISOGG Wiki. She runs the Cruwys/Cruse/Cruise one-name study through the Guild of One-Name Studies, and is the administrator of the associated surname project at Family Tree DNA. She is also the administrator of the Devon DNA Project and the mtDNA Haplogroup U4 Project. She writes the popular Cruwys News blog.
12.30 Y	Making sense of your Y-DNA results - matches, projects & Utilities You have taken your Y-DNA test – probably a 37 or 67 marker test – and you have a long list of numbers and a list of matches, only some of whom have the same name as you ... So where do you go from here? The first of two linked talks on making the most of Y-DNA test results will look at questions often asked by new testers, such as: Are my matches really my unknown relatives? What can I gain from joining projects? How to make sense of those numbers in my marker results? Should I upgrade my test results? We will run through the different types of group projects (including Surname, Haplogroup, Geographical and Heritage Projects) and see how sharing results through them can increase the value of taking a DNA test. We will also look at identifying signature markers, and what to do about the NPE, when apparent matches do not share a common surname. Lastly we will look at some useful utilities and resources that can help you build your genetic tree and create your own DNA-Surname project.	John Cleary, ISOGG John is a lecturer and teaches at a university in Edinburgh. He is a member of ISOGG (International Society of Genetic Genealogy) in Scotland, and is involved in a project researching the fate of Scottish prisoners captured by Cromwell in the Civil War and transported to the Americas, using DNA and genealogy, working with the Prisoners' descendants.
13.30 A	The Maine Gaeltacht Project This lecture will give an overview of the Maine Irish Heritage Center (MIHC) and explain how to run a successful autosomal DNA project (as opposed to a Y-DNA project) using the DNA project at the Center as an example.   The MIHC has been using Family Finder tests to successfully reconnect broken family links due to emigration, and actively tests people in Ireland as well as in the United States but this model can work for any population. Presenters: Deb Gellerson, MIHCMaureen Norris Coyne, MIHC & Margaret LaCombe, MIHC	Deborah Sullivan Gellerson is a Board Member of the Maine Irish Heritage Center, a genealogist from Portland, Maine, an Irish citizen via her mom, and an organizer and volunteer for many local organizations. Margaret Feeney LaCombe is a genealogist who has been researching her own family roots and the Irish of Maine for over 15 years, and started the Center's DNA project along with Maureen Coyne Norris, and created and maintains the Center's genealogy database with help from the Center's other genealogists like Deb Gellerson, author Matthew Barker, Krista Heatley Ozyazgan, Maureen Coyne Norris and Patricia McBride Flood. Maureen Coyne Norris is one of the founders of the Maine Irish Heritage Center and our liaison to Centers in Ireland and the US.
14.30 YMA	Who are the Irish?	Mystery Guest
15.30 YMA	Irish Clans & Irish Identity Medieval Irish historiography bristles with words such as clan, sept, dynasty, lineage and tribe but although some of these have been investigated over the years by scholars, many have been left undefined and their relationship to the Irish words used to describe the structures of their own society - words like cenal, ciniud, fine, sliocht and tuath - are often never clarified.  This paper looks at the discussion to date of these terms by Irish historians and compares the data to some of the Scottish clan structures in the medieval period. A particular focus is on landholding which is a huge and difficult topic and one which is almost entirely unexplored; how much land did these various types of units control and what political structures did they use to do so?	Dr Cathy Swift, University of Limerick Runs the Irish Studies teaching programme in Mary Immaculate College, University of Limerick. Mphil. in Archaeology at the University of Durham; a second Mphil. In Old-Irish Language and Culture from Trinity College Dublin. Her Dphil. at Oxford examined the history of the cult of St Patrick. She has taught in many universities, served ten years as organising Secretary of the Irish Conference of Mediaevalists, and runs summer schools in Old Irish in Limerick when she's not off gallivanting across Europe with her pilgrim staff, knapsack and tent.
16.30 A	The Irish DNA Atlas Project The Irish DNA Atlas is a genetic study of the Irish population. The aim of the project is to describe patterns in Irish DNA, in the context of European and global genetic diversity. This work can inform on the history of the Irish population, as well as aid in efforts to better understand the role of DNA in disease. The project is being run as a collaboration between the Royal College of Surgeons in Ireland and the Irish Genealogical Society. Edmund Gilbert will update the audience on how recruitment to the study is progressing, and the latest results to emerge from the project.	Edmund Gilbert, Royal College of Surgeons of Ireland Edmund is a PhD student currently studying Irish population genetics at the Royal College of Surgeons in Ireland. He completed his undergraduate Msci degree at the University of Nottingham in the UK, working on human salivary amylase copy number variation. Edmund is interested in human population genetics, how groups vary and the features of different populations. He's enjoying working on the Irish DNA Atlas, a project that is already producing interesting results, and enjoys the connection to the 'human element' that the Atlas has through the genealogical data.
17.30 Y	Surfing the SNP tsunami: NGS testing for the genealogist NGS (next-generation sequencing) tests like Big Y and Y Elite have transformed genetic genealogy since hitting the market in 2013, but many genetic genealogists remain unsure how to use them, or how to react to the ‘SNP tsunami’. Many think SNP testing is more about prehistoric or pre-surname research, not directly useful to their own research. This talk will show how NGS testing has become central to genetic genealogy, and cut though some of its jargon. NGS testing has uncovered the structure of a newly discovered subgroup in haplogroup R1a (YP355) which was unknown until early 2014, but is now known to be linked to Irish and Scandinavian surnames. The strength of NGS testing lies in how it fuses Surname and Haplogroup research into one, extending the power of DNA testing to reach beyond conventional genealogy, opening up new ways to recount the history of peoples, communities and their migrations across the planet.	John Cleary, ISOGG John is a lecturer and teaches at a university in Edinburgh. He is a member of ISOGG (International Society of Genetic Genealogy) in Scotland, and is involved in a project researching the fate of Scottish prisoners captured by Cromwell in the Civil War and transported to the Americas, using DNA and genealogy, working with the Prisoners' descendants.
19.00		Closes at 7pm

	SUNDAY  11th October 2015	Opens at 11.00
	Lecture summary	Speaker details
11.10	ISOGG Ireland update Gerard will update the audience on recent developments in Irish genealogy, particularly in relation to DNA and genetic genealogy. Topics will include the latest developments regarding the National Diaspora Centre, Big Data, Government Policy, and the latest scientific research.	Gerard Corcoran, ISOGG Ireland representative Gerard is a Genetic Genealogy Evangelist and has tested with all of the major commercial DNA companies. He has liasied closely with government officials and has lobbied for greater prominence of genetic genealogy in government plans for the advancement of Irish genealogy.
11.30 YMA	DNA for Absolute Beginners DNA testing is an important tool for anyone researching their family history but the jargon and science can be confusing for beginners. This talk will give beginners a basic explanation of DNA, how we inherit it from our parents, and introduce the three main DNA tests. It will explain the differences between the 3 tests and how each can help your research.	Linda Kerr, ISOGG Linda is a professional genealogist specialising in Scottish family history research especially for those whose ancestors came from Glasgow and the west of Scotland. She has been exploring DNA for her own family history and feels strongly that beginners need basic information about DNA itself in order to make best use of the test options.
12.30 Y	A Scots-Irish case study: the Irwin DNA Project Founded in 2005, the Clan Irwin Surname DNA project now has nearly 400 participants. What was traditinally a single-origin Scottish surname turns out to have 30 genetic families unrelated during the surname era. Some of these families are Scottish without Irish connections, some Irish without Scottish connections, but most include Scots-Irish who originated in the Scottish Borders. One of these genetic families has over 250 participants, of whom 12 have BigY test results. The scale of this predominantly Scots-Irish project offers fresh insights into popular understandings of what y-DNA tests can and can't tell us about surname origins and spellings.	James Irvine, ISOGG James Irvine has been an amateur genealogist since the 1950s. Brought up in Ulster amongst his maternal Scots-Irish cousins, he later found his paternal ancestors were from Orkney, reputedly descended from the Scottish Borders family of Irving. Since retiring from a career in the shipping industry in 2000 he has written, edited and published several books including Trace Your Orkney Ancestors, and founded and administered the Clan Irwin Surname DNA project.
13.30 A	Of Mice and Viking Men It may have something to do with current Zeitgeist (one thinks of the Wolf of Wall Street - a good Scandinavian moniker!) but Viking ancestry is very popular throughout the Anglophone world including Ireland. The Department of Genetics in TCD published an important paper on the Vikings of Ireland back in 2006 but with the avalanche of new data available, the time is ripe to revisit their conclusions. Their methodology was to look at surnames showing Norse language elements; we are now more aware that many Norse words and names were absorbed into the Irish language and used therefore by pre-existing Irish inhabitants. Similarly, archaeologists and historians are now much keener than they were to stress Norse settlement in rural lreland, particularly in the north and west instead of simply around the Scandinavian urban enclaves on the coast. This paper examines the conclusions of the TCD paper in the light of new archaeological surveys and excavations, new studies in Scandinavian and Irish linguistics and onomastics , new information on the DNA of animals associated with Viking settlement and, of course, recent SNP developments. It shocked Irish archaeology (or at least the medievalists amongst them) to the core when the TCD  study suggested Ireland had almost no Vikings; the native Irish had simply adopted Viking art and technologies. In 2015, is this conclusion still valid?	Dr Cathy Swift, University of Limerick Runs the Irish Studies teaching programme in Mary Immaculate College, University of Limerick. Mphil. in Archaeology at the University of Durham; a second Mphil. In Old-Irish Language and Culture from Trinity College Dublin. Her Dphil. at Oxford examined the history of the cult of St Patrick. She has taught in many universities, served ten years as organising Secretary of the Irish Conference of Mediaevalists, and runs summer schools in Old Irish in Limerick when she's not off gallivanting across Europe with her pilgrim staff, knapsack and tent.
14.30 Y	I've got my autosomal DNA results - now what do I do? An autosomal DNA test gives you matches with your genetic cousins on all your ancestral lines and has the potential to help you go beyond the paper trail and to break through brick walls. As the databases grow we will see more and more success stories. Debbie will explain how to get the best out of your test results. What do those ethnicity percentages really mean? How do you know which matches are valid? What is triangulation? And what tools and resources are available to help you?	Debbie Kennett, University College London Debbie is an avid genealogist who has been researching her family tree for over a decade. She has written two books for the History Press: DNA and Social Networking (2011) and The Surnames Handbook (2012). Debbie is an Honorary Research Associate in the Department of Genetics, Evolution and Environment at University College London. She is a member of ISOGG and the co-founder of the ISOGG Wiki. She runs the Cruwys/Cruse/Cruise one-name study through the Guild of One-Name Studies, and is the administrator of the associated surname project at Family Tree DNA. She is also the administrator of the Devon DNA Project and the mtDNA Haplogroup U4 Project. She writes the popular Cruwys News blog.
15.30 Y	Welsh-Norman & Irish Interactions Through The Past  Wales is the closest part of mainland Britain to Ireland, so migration across the Irish Sea to Wales in both directions has occurred throughout recorded history.  Welsh family history is unique, but in some respects has parallels to Irish family history.  These unique features of Welsh family history will be reviewed.  The migration of Anglo-Norman families into Ireland and then later waves of migration via plantation settlements has given rise to a whole range of surnames in Ireland whose origins are now being investigated by the combination of careful Y-DNA analysis and family reconstructions.	Brian Swann, ISOGG Brian Swann worked in the pharmaceutical industry most of his working life (1971-2011) and began family history in 1967.  He is a founder member of the Norfolk, Dyfed and West Surrey Family History Societies, a member of the Society of Genealogists since 1972 and a member of ISOGG since 2006.  In 2009 he was instrumental in helping persuade FTDNA to sponsor a vastly enlarged DNA Area at Who Do You Think You Are at London, Olympia, which has contributed to the growth in awareness of the power of combining DNA and documentary research in the 21st century.  His wife is Welsh, and he has a long-standing interest in the history of Wales, with special affinities to Glamorganshire and West Wales.
16.30 Y	Building a Family Tree with SNPs, STRs, & Named People The SNP tsunami has landed us with a huge array of new DNA markers and as we learn where to place them on the evolutionary tree, we move closer and closer to modern times. Soon we will be able to connect the human evolutionary Y-haplotree with actual genealogies that bring us up to the present day. This presentation looks at how it has been possible to construct a combined Family / Mutation History Tree from STR markers, SNP markers, and actual genealogies. This general approach can be utilised and adapted by anyone running a surname project.	Maurice Gleeson, ISOGG Maurice is a psychiatrist, a pharmaceutical physician, & a genetic genealogist. He did his first DNA test in 2008 and since then has used DNA to good effect in his own family tree research. He is now Project Administrator for the Spearin, Farrell, and Gleason Surname Projects and runs several special interest projects. Maurice organises Genetic Genealogy Ireland and speaks about DNA and genealogy at international and national meetings.
17.30 YMA	The Future of Genetic Genealogy The growth of genetic genealogy has been rapid but exciting new possibilities are forecast from several major developments: 1) continued expansion of the number of markers commercially feasible to test; 2) sampling coverage to approach 100% of the genetic lineages of Ireland and the British Isles; 3) growth of reference databases with phased results and related tools. These elements in combination will one day allow an individual's raw test results to be linked to an established genetic lineage and its ancestral geography in a matter of moments. This study is intended for those interested in science, technology, and how genetic genealogy will develop as a field.	Brad Larkin, SurnameDNA Journal As a boy in the 1970s I was inspired by watching Alex Haley's television series, "Roots".  I thought, "If Alex Haley can do it, why can't I do it too?"  I am now editor of the SurnameDNA Journal, founder of GeneticHomeland.com, a DNA Project Administrator, and a member of ISOGG and the Southern Californian Genealogical Society.
19.00		Closes at 7pm